Norway Diaries

What goes on beyond the photos

Admittedly, I’ve made it hard to miss the fact that I’ve been in Norway. What may have looked like a 10-day trip, was actually just three nights. I thought it would be fun to take you beyond the curated Instagram content and share a little diary of the trip so you can see exactly what a hotel-hosted press trip looks like. I always love to hear about the ins and outs of peoples’ jobs and recently enjoyed the photographer Alicia Waite’s diary in her latest newsletter, which has inspired this post.

I was invited by 62 Nord, a group who own a handful of boutique hotels in Norway and operate transfers and activities too. They currently have three hotels, all of which we visited - a jam packed trip with one night in each. We were there to essentially promote the hotels and I can so wholeheartedly recommend a stay with them! Each hotel was so cosy and I slept so well in the big, comfy beds. I think the second hotel, Union Oye was my favourite for its new countryside-chic rooms (vs. the older …